It may turn out that the white grape juice in the fridge did ferment, but I think my excitement about UO is legit and am ready to order backups of the following.
I have had a complete change of heart. Back when they were printing money in the form of "Jesus is my homeboy" and "Everybody loves a ___ girl" Ts I was completely anti-UO. The words "isn't it officially not cool if it's being sold at UO" actually came out of my mouth. The conversion was prompted by A Continuous Lean post about a visit to UO headquarters and cemented by their stellar blog which disposed me to the company when it came time to shop for Plimsolls.
The percentage of my income spent on clothing was solidly allotted to J. Crew, Amy App Ts, Levis 501s and the occasional ill advised Canada Goose factory second/knockoff parka on eBay. Until last week, that is, when UO decided to stake out a sizable homestead. My solution for mildly unique prêt-à-porter is their "online only!" stash which gives you a enough selection to wholly avoid the gut churn of seeing some full on DB wearing your favorite sweater and the thought "are we really so different" without laying down the cash at Opening Ceremony.
